Project 06
Mecca Group
The rebranding developed for Mecca Group arises from the need to unite the different facets of the company - transportation, sale of building materials, and interior design - into a single solid and coherent visual identity. The graphic style focuses on clean lines and structured forms, evoking the efficiency and reliability that characterize the group.
The colour palette, played with neutral tones and metallic accents, suggests robustness and modernity, while the new logo, essential yet distinctive, communicates professionalism and vision. This rebranding has been designed to strengthen brand recognition and convey a cohesive, contemporary image that is ready to evolve with the market.